Everyone you call has already booked the call.
Getting them to show up is the job.

Agency God sells one thing. A high-ticket coaching programme for Indian agency owners, people running social media marketing agencies who are stuck somewhere and cannot get unstuck on their own. Some have no clients at all. Some have clients who pay late and treat them badly. Some are genuinely good at the work and hopeless at selling it. They pay us to fix that.

We are not an ed-tech company. We are not a placement agency. We do not sell a recorded course that nobody opens.

Here is the whole machine you would be joining, end to end:

• I run Meta ads in India. Every single day, without a break, for more than thirteen months.
• Someone sees an ad and lands on a page where a video explains what we do and who it is for.
• If they want to talk, they opt in, answer a qualification form, and pick their own slot on our calendar.
• A closer takes that call and either sells them or does not. We have two closers on staff.

Between the moment someone picks a slot and the moment a closer picks up the phone, there is a gap. That gap is where deals quietly die. That gap is the entire job you are applying for.

I am Pranav Sethi. I own this company, the registered entity is InsaneX. I write the ads, I approve the creative, I look at the numbers myself. You would report directly to me. There is no sales manager, no team lead, no HR department to route things through. If that sounds like a lot of exposure, it is. It is also the reason you will see how the whole machine works instead of one slice of it.

We are hiring one setter. Not a batch. One.

You have almost certainly read NO COLD CALLING at the top of a job ad and treated it as the prize on offer.

I will say it plainly. Cold calling was never the hard part of this job. Taking it away does not make the job easy. It makes it a different job with a different hard part.

The hard part is the show.

Picture it properly. Someone watches our video late at night, gets a jolt of clarity about their agency, fills the form and books a slot for Thursday. By Thursday the jolt is gone. A client is shouting at them. Someone at home has asked what this is going to cost. They have half-decided they will figure it all out from free content instead. So Thursday arrives and they are simply not there. No message. No apology. Nothing.

Your job is to go and get that person.

That means confirming the call in a way that actually registers with a human being, rather than firing one lazy message into the void and calling it done. It means ringing again when they do not answer. It means the fourth attempt, and then the fifth. It means being the same calm, professional person on the fifth attempt as you were on the first, that is genuinely difficult, and it is the thing this job asks of you most often.

It means some of them will be short with you. A few will be openly rude for no reason you can identify. Some will promise you in writing that they will absolutely be there, and then vanish. You will rebook the same person again and again. You will do all of that without one drop of it leaking into your voice.

Nobody claps for this. There is no moment of glory in a setter's day. The reward is that a closer walks into a call with someone who is present, prepared and expecting them, and you are the only reason that happened.

This is a phone job. You will spend most of your working day with a headset on, and most of the rest of it typing up what was said. If you are hoping for a role where you send messages all day and never have to speak, this is not that role and you will be miserable inside a week.

The shape of the day, in the order it happens.

First block, the new ones. Everyone who booked since you last worked. These people are the hottest they are ever going to be, and speed matters more than polish here. You call, you make contact, you find out in a few minutes what is actually going on inside their business, and you make the upcoming call feel like a real appointment with a real person rather than a form they filled in at midnight.

Second block, today's calls. Every single person scheduled to speak with a closer today gets confirmed. Not a broadcast. A human confirmation that gets an actual reply out of them. If someone has gone quiet, you want to know that now, not five minutes before a closer is sitting there staring at an empty screen.

Third block, the pile nobody wants. No-shows from earlier. Cancellations. The ones who said let me get back to you and never did. This is the block that is easiest to skip and the most expensive to skip. You work the list. You rebook what can be rebooked. You honestly mark dead what is genuinely dead, so nobody burns time on it next week.

Running through all of it, the notes. Every conversation gets written up. What they run, what is broken, what they said about money, why they might not show. The closer reads that before dialling. A vague note is worse than no note at all, because it creates false confidence.

End of day, the handoff. What went out, what came back, what is booked, and who is at risk of not turning up tomorrow. Short, honest, in writing.

Clarity here prevents most of the arguments that kill sales teams. So, plainly.

You own:

• Contact. Every person who books gets genuinely reached, not messaged once and quietly forgotten.
• The confirmation. Whether that person knows the call is happening, when it is, what it is about, and what to have in front of them.
• The show. If they do not turn up, that is your problem to prevent before the fact and your problem to recover after it.
• Rescheduling. A missed call is not a dead lead until you have properly worked it and can say why.
• The notes and the handoff. A closer's first thirty seconds on the call are your responsibility.
• Your own honesty in the system. Marking someone confirmed when they are not is the fastest way to lose this seat. I would rather see an ugly, accurate board than a tidy fictional one.

You do not own:

• The pitch. You are not selling the programme. You do not present it and you do not persuade anyone to buy it.
• The price. You never quote it. Not approximately, not around, not I think it is about. If someone pushes, you tell them the closer covers exactly that on the call, and you move on. Improvising on price is the one thing that gets someone removed from this seat immediately.
• The close. That belongs to a closer. Your job ends the moment the right person is in front of them, ready.
• Who qualifies. The form and the criteria decide that. Not your gut, not how polite someone sounded.
• Lead volume. That is me and the ad account. If a day comes in thin, it is not your fault and I will not pretend it is. If a day comes in heavy, you work it.

Pitching, quoting or negotiating puts a lead in front of a closer already half-decided, and half-decided is the hardest state to sell to. Stay in the lane. The lane is a good one.

I will tell you now exactly what I am measuring, so there are no surprises three months in.

By day 30. You know the product well enough to answer basic questions without stalling or making something up. You are working the queue on your own without me standing behind you. Nobody who booked has been left untouched. Your notes are clean enough that a closer can read one and immediately picture the person they are about to meet. I am not judging outcomes yet. I am judging whether the work is genuinely getting done and whether your written record matches reality.

By day 60. Now I look at outcomes. Specifically: are more of the calls that get booked actually being held now than before you arrived. That single thing is why this seat exists. I will also watch what happens to a no-show under your care, do they quietly disappear from the system, or do they get worked and rebooked. And I will listen to your recordings, because I want to hear whether you still sound like yourself on the fifth follow-up.

By day 90. By now I should not be checking your queue at all. You should be telling me what is happening rather than me discovering it. I will be looking for pattern recognition: a type of lead that keeps ghosting, a slot on the calendar that keeps dying, an objection that keeps surfacing before the call even happens. And I want you bringing those to me with a suggestion attached, not just reporting them.

I give feedback fast and I give it directly. If something is not working you will hear about it while it is still fixable, not long after the fact. In return I expect you to tell me when something is broken instead of quietly absorbing it and resenting it.

This is not a job where you are handed a login and left to work it out alone.

The actual scripts. Not a generic template pulled off the internet. What we say right now, on the first contact, on the confirmation, on the reminder, on the recovery call after a no-show, and on the awkward one where somebody has gone completely cold. You start from what already works and you improve it from there.

Real recordings. You will listen to real calls from this business, the good ones and the bad ones, before you make a single dial. You will hear closer calls too, so you understand exactly what the person you are handing over is walking into. It is hard to hand someone over well when you have never heard what happens after you do.

Call review. Your recordings get listened to properly, and you get specific feedback on them rather than a score on a form. This is the part people find uncomfortable and it is the part that makes them good.

Software on the company. The tools we ask you to work in are paid for by us. You are not funding our software.

Direct access. You report to me. When you need a decision, you come to me directly. There is no chain of managers and no politics to navigate.

The education. You will be sitting inside a working high-ticket funnel, run by the person who actually builds it: the ads, the video, the form, the calendar, the call. Pay attention here and you will understand paid acquisition and high-ticket sales end to end, not as theory, but as a machine you have had your hands inside. That is worth something to you regardless of how long you stay.

What we do not provide: a laptop, your internet connection, or a quiet room to work in. You need those already.

Everything above is the case for the job. Here is the case against it.

It is repetitive. The same conversation, many times over, most days. If you need novelty to stay engaged you will hate this by the end of month one.

Most of your effort is invisible. A call that shows up looks, from the outside, like it was always going to show up. Nobody sees the four attempts behind it. You have to be the kind of person who is satisfied by knowing, rather than by being told.

Rejection without closure. People will ghost you and you will never find out why. There is no resolution and no explanation. You just move to the next name.

Rudeness is part of the work. Not most calls. But it happens, and it will happen on a day when you are already tired.

Remote means alone. No office, no floor, no team energy in the room, nobody to turn to and laugh with after a bad call. Some people thrive on that and some quietly come apart. Be honest with yourself about which one you are.

The base is the base. Rs 30,000 to Rs 40,000 is a real fixed salary and it is not going to secretly become something else because you had a strong month. Commission is where the upside sits, and commission depends partly on things outside your control.

I am blunt. You will get feedback quickly and without cushioning. It is easy to say you want that. Be honest with yourself about whether you do.

There is nowhere to hide. No HR, no layers, no annual review to coast towards. Small company. Everything visible.

If three of those made you uncomfortable, that is genuinely useful information. Take it seriously rather than talking yourself past it.

The base. Rs 30,000 to Rs 40,000 per month, fixed. Fixed means fixed, it does not swing with how the month went. Where you land inside that range depends on what you walk in with: how much real time you have spent on a phone with strangers, how you handle the live portion of the interview, and how your Hindi and English hold up under pressure rather than in a chat window.

The commission. It sits on top of the base, not instead of it, and it is tied to deals that close off calls you set. That is the part that makes this seat worth staying in, and it is exactly why I care far more about persistence than polish when I hire for it.

What I will not do. I am not going to print an earn up to figure on this page. You would have no way of checking a number like that, and a number you cannot check exists to get a click rather than to inform you. I would rather lose applicants than put a fantasy on a hiring page and have you find out later.

What I will do instead. On our first call, before I ask you a single question about yourself, I will put the money side on the table and you can ask me whatever you want about it, how the commission is built, what it is tied to, and what actually moves it. You will not be asked to say yes to anything before you understand it. I would rather you decide with the real mechanics in front of you than build a fantasy off a number I printed on a webpage.

I would rather do the awkward part of this conversation first. The arithmetic on this seat should end up being yours, not mine.

How commission is calculated, and when it is released, is something we settle in that conversation and then put in your offer in writing. Money terms belong in a conversation first and on paper second, not in a box on a webpage.